01 May 2015

Creation of interior brand guidelines for ONOMO Hotels Africa

Onomo hotels, 2015
Africa continent-wide

‘We want them all to look the same but different’

Easily adaptable modular system that enforces a strong brand identity yet still allows a unique experience

Our roll-out proposal for ONOMO Hotels is a concept that embodies the spirit of Africa yet adapts to each of its respective culture.
It is a design that is instantly recognizable where ever you are, unique and cost effective, logistically efficient and produced in Africa.

Our proposal is an open ended modular system which employs the cubic form as its basis.
The cube is then adapted and transformed to suit the many programmatic functions of the hotel experience from check-in to chilling.
Interchangeable images that reflect the colors, textures and patterns of each respective place are applied to the exterior facades of the cubes.
In turn the cubes take on the flavors of the country where they are located.
ONOMO currently runs five hotels in Africa in Dakar (Senegal), Abidjan (Ivory Coast), Libreville (Gabon), Lomé (Togo) and Bamako (Mali). Onomo is majority-owned by Batipart whose goal is to develop a Pan-African brand with 20 hotels within 10 years across the continent.